DRIFT ‘N SIP HEAD OF BRAND & MARKETING STRATEGY May 2025 - Present
I lead brand development and marketing strategy for Drift ‘N Sip, shaping everything from visual identity and product aesthetics to digital storytelling and social media presence. I write all brand copy, manage content and community engagement, and drive growth through influencer partnerships, campaigns, and strategic collaborations.
Working closely with the founder, I help guide go-to-market planning, pricing, and positioning to ensure a cohesive narrative and strong, recognizable brand. As a lifelong Rhode Islander who loves the water, this project blends creativity, strategy, and coastal joy in a way that feels like a natural fit.
COMMUNICATIONS SPECIALIST, Freelance 2019- Present
I excel in crafting comprehensive social media and digital marketing strategies, honing communication channels, refining content strategies, fostering brand development, and more. My experience as a freelance professional at LaRiviMedia allowed me to conceive innovative social media and branding strategies for a diverse clientele, which spans from the prestigious National Building Museum in Washington D.C. to passionate environmental advocacy groups. I manage all social media platforms for my clients, where I am dedicated to fortifying their brand identity and enhancing their digital presence.
EDITAS MEDICINE SENIOR SPECIALIST, CORPORATE COMMUNICATIONS & INVESTOR RELATIONS February 2024 - May 2025
I led strategic communications efforts that strengthened company visibility, elevated executive messaging, and supported major business milestones. I wrote corporate press releases, leadership announcements, internal updates, and brand-aligned content for both internal and external audiences. I managed high-impact IR communications and events—including earnings calls, conferences, and analyst engagements—ensuring every deliverable was accurate, polished, and on deadline. I also enhanced the employee experience through clear, transparent internal communications that reinforced culture and cross-team alignment.
CLARENDON GROUP TEAM COORDINATOR September - December 2019
I worked as the Team Coordinator for this communications consulting group that provided services for public and private sector leaders, multi-national corporations and non-profits, as well as philanthropies, colleges and universities. I provided executive support to the president of the firm as well as administrative and project management support to the wider team
THE CUCKOO CLUB (PRIVATE SOCIAL CLUB) BRANDING & MARKETING INTERNSHIP . January - April 2017
As a Branding and Marketing Intern, I worked with the marketing team to enhance brand identity and to increase traction on social media. I worked as a photographer for the company while using Adobe Creative Cloud to create posters and brochures. I was granted the opportunity to plan and host my own event, and in order to do so I developed successful marketing campaigns
LIT BOUTIQUE PHOTOGRAPHY & SOCIAL MEDIA INTERNSHIP May - November 2016
I photographed and styled outfits for the boutique’s shoots. To develop a stronger online presence in order to increase sales, I created strategies for the different social media platforms
OLIVER HAZARD PERRY RHODE ISLAND SOCIAL MEDIA & MARKETING INTERNSHIP May - September 2015
I assisted in planning the nonprofit’s annual gala, filmed and photographed programs, ran social media, revamped the website, wrote press releases, created the “Captain’s Blog,” analyzed social media and tracked the data for analysis of audience perception